حقيقة استدامة إستراتيجية علامة مدينة دبي الخضراء

. سمية غراب, . حميدي عبد الرزاق

الملخص


 إن زيادة  المنافسة بين المدن في جذب السياح والاستثمارات والمقيمين، لم يعد مقتصرا فقط على السياق المحلي، بل أصبح حتمية عالمية أدت إلى ضرورة اعتماد برامج جديدة لنهج العلامات التجارية، التي تخلق لها فرصا  اقتصادية وثقافية وحتى شخصية، حيث يُعرف هذا النهج بإستراتيجية علامة المدينة، ومن أجل تموقع ذهني أفضل، تم إدماخ هذا النهج مع مفهوم التنمية المستدامة، من خلال الاهتمام بالقضايا البيئية وتعزيز التوجه الأخضر، في إطار إستراتيجية العلامة  المدينة الخضراء المرتكزة على الهندسة المعمارية والمشاريع الأيقونية، التي تمثل إحدى أدوات التسويق الحديثة ومهمة ضمن هذه الإستراتيجية، التي كانت مدينة دبي السباقة في تطبيقها على أرض الواقع. تهدف هذه الورقة البحثية إلى تقديم إطار نظري وتطبيقي لمفهوم إستراتيجية العلامة المدينة الخضراء واستحضار مختلف المفاهيم ذات العلاقة، وتسليط الضوء على تحديد ما إذا كانت تمثل محاولة حقيقية نحو الاستدامة أو مجرد ممارسات تسويقية مضللة.

 

الكلمات الدالة-

 إستراتيجية علامة المدينة, الهندسة الأيقونية, الاستدامة, التوجه الأخضر, دبي.


المراجع


Anholt, S. (2007). Competitive Identity: The New Brand Management for Nations, Cities and Regions. New York: Palgrave Macmillan.

DAHER, R. F. (2013). NEOLIBERAL URBAN TRANSFORMATIONS IN THE ARAB CITY: Meta-narratives, urban disparities and the emergence of consumerist utopias and geographies of inequalities in Amman. EUE: Neoliberal urban transformations , 07, 100.

Dubai Electricity & Water Autority . (2019). DEWA SUSTAINABILITY REPORT 2018. Dubai: Governement of Dubai.

Dubai electricity and water autority & Dubai municipality. (2015). Green Building: Regulations & Specifications. Dubai: Government of Dubai .

Dubai Marina Management. (2014). A Worldwide Phenomenon of Construction Technology. Retrieved March 04, 2020, from Dubai marina: https://www.dubai-marina.com/worldwide-phenomenon-construction-technology/

Dubai Municipality. (2016). A SUSTAINABLE DUBAI: THE DUBAI MUNICIPALITY REPORT 2016. Dubai: Government of Dubai.

EXPO2020 Management. (n.d.). Expo 2020 Dubai at a glance: There's something for everyone. Retrieved April 26, 2020, from Dubai Expo 2020: https://www.expo2020dubai.com/en

Governement of Dubai. (2015). State of Green Economy Report 2015. Retrieved March 05, 2020, from Dubai Carbon: https://dcce.ae/publications/state-of-green-economy-report-2015/

Government of Dubai. (2014). Dubai Plan 2021. Retrieved March 06, 2020, from Government of Dubai: https://www.dubaiplan2021.ae/dubai-plan-2021/

Government of Dubai. (n.d.). OUR VISION IS TO MAKE DUBAI THE HAPPIEST CITY ON EARTH OVER THE PAST 40 YEARS. Retrieved March 06, 2020, from SMART DUBAI: http://www.dubai.ae/en/aboutdubai/Pages/DubaiHistory.aspx

Govers, R., & Go, F. (2010). International Place Branding Yearbook 2010: Place Branding in the new age. New York: Palgrave Macmillan.

Govers, R., & Go, F. (2009). Place Branding. Glocal, Virtual and Physical Identities, Constructed, Imagined and Experenced. New York: Palgrave Macmillian.

Kanna, A., & Keshavarzian, A. (2008). The UAE's Space Race: Sheiks and Starchitects Envision the Future. Middle East Report.

Kavaratzis, M., & Ashworth, G. J. (2005). City Branding: An Effective assertion of identity or a transitory. Tijdschrift voor Economische en Sociale Geografie , 96 (5), 510-511.

Kearns, G., & Philo, C. (1993). Selling Places: The City as Cultural Capital, Past and Present. Oxford Pergamon Press , 209.

Larice, M., & Macdonald, E. (2013). The Urban Design Reader (2nd ed.). New York: Routledge.

Menachery, M. (2019, January 27). Dubai Supreme Council of Energy unveils 2019 ‘State of Green Economy Report’. Retrieved March 09, 2020, from Refining & petrochemicals: https://www.refiningandpetrochemicalsme.com/refining/24833-dubai-supreme-council-of-energy-unveils-2019-state-of-green-economy-report

Ministry Of Energy & Industry. (2018). Annual Statistical Report 2018. Ministry Of Energy & Industry.

Oscar, R. (2019, February 29). Dubai-based architect Shaun Killa discusses launching award-winning practice and current expansion plans. Retrieved March 04, 2020, from ARCHITECT: https://www.middleeastarchitect.com/42234-dubai-based-architect-shaun-killa-discusses-launching-award-winning-practice-and-current-expansion-plans

UNEP. (2008). What is an "Inclusive Green Economy"? Retrieved march 15, 2020, from UN environment programme: http://www.unep.org/explore-topics/green-economy/why-does-green-economy-matter/what-inclusive-green-economy

قائمة المراجع

Books :

Anholt, S. (2007). Competitive Identity: The New Brand Management for Nations, Cities and Regions. New York: Palgrave Macmillan.

Govers, R., & Go, F. (2010). International Place Branding Yearbook 2010: Place Branding in the new age. New York: Palgrave Macmillan.

Kavaratzis, M., & Ashworth, G. J. (2005). City Branding: An Effective assertion of identity or a transitory. Tijdschrift voor Economische en Sociale Geografie , 96 (5), 510-511.

Kearns, G., & Philo, C. (1993). Selling Places: The City as Cultural Capital, Past and Present. Oxford Pergamon Press , 209.

Larice, M., & Macdonald, E. (2013). The Urban Design Reader (2nd ed.). New York: Routledge.

Journal article:

DAHER, R. F. (2013). NEOLIBERAL URBAN TRANSFORMATIONS IN THE ARAB CITY: Meta-narratives, urban disparities and the emergence of consumerist utopias and geographies of inequalities in Amman. EUE: Neoliberal urban transformations , 07, 100.

Govers, R., & Go, F. (2009). Place Branding. Glocal, Virtual and Physical Identities, Constructed, Imagined and Experenced. New York: Palgrave Macmillian.

Reports:

Dubai Electricity & Water Autority . (2019). DEWA SUSTAINABILITY REPORT 2018. Dubai: Governement of Dubai.

Dubai electricity and water autority & Dubai municipality. (2015). Green Building: Regulations & Specifications. Dubai: Government of Dubai .

Dubai Municipality. (2016). A SUSTAINABLE DUBAI: THE DUBAI MUNICIPALITY REPORT 2016. Dubai: Government of Dubai.

Kanna, A., & Keshavarzian, A. (2008). The UAE's Space Race: Sheiks and Starchitects Envision the Future. Middle East Report.

Ministry Of Energy & Industry. (2018). Annual Statistical Report 2018. Ministry Of Energy & Industry.

Internet websites:

Dubai Marina Management. (2014). A Worldwide Phenomenon of Construction Technology. Retrieved March 04, 2020, from Dubai marina: https://www.dubai-marina.com/worldwide-phenomenon-construction-technology/

EXPO2020 Management. (n.d.). Expo 2020 Dubai at a glance: There's something for everyone. Retrieved April 26, 2020, from Dubai Expo 2020: https://www.expo2020dubai.com/en

Governement of Dubai. (2015). State of Green Economy Report 2015. Retrieved March 05, 2020, from Dubai Carbon: https://dcce.ae/publications/state-of-green-economy-report-2015/

Government of Dubai. (2014). Dubai Plan 2021. Retrieved March 06, 2020, from Government of Dubai: https://www.dubaiplan2021.ae/dubai-plan-2021/

Government of Dubai. (n.d.). OUR VISION IS TO MAKE DUBAI THE HAPPIEST CITY ON EARTH OVER THE PAST 40 YEARS. Retrieved March 06, 2020, from SMART DUBAI: http://www.dubai.ae/en/aboutdubai/Pages/DubaiHistory.aspx

Menachery, M. (2019, January 27). Dubai Supreme Council of Energy unveils 2019 ‘State of Green Economy Report’. Retrieved March 09, 2020, from Refining & petrochemicals: https://www.refiningandpetrochemicalsme.com/refining/24833-dubai-supreme-council-of-energy-unveils-2019-state-of-green-economy-report .

Oscar, R. (2019, February 29). Dubai-based architect Shaun Killa discusses launching award-winning practice and current expansion plans. Retrieved March 04, 2020, from ARCHITECT: https://www.middleeastarchitect.com/42234-dubai-based-architect-shaun-killa-discusses-launching-award-winning-practice-and-current-expansion-plans

UNEP. (2008). What is an "Inclusive Green Economy"? Retrieved march 15, 2020, from UN environment programme: http://www.unep.org/explore-topics/green-economy/why-does-green-economy-matter/what-inclusive-green-economy

Image sources:

• Figure 1. https://www.nakheel.com/our-development-palm-jumeirah.html

• Figure 2.https://www.emaar.com/en/our-communities/dubai-marina

• Figure 3. https://www.burjkhalifa.ae/en/

• Figure 4. https://www.skidxb.com/


المراجع العائدة

  • لا توجد روابط عائدة حالياً.




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