Develop the Competitive Advantage from Resources Based View RBV: Case Study on the Commercial Agencies of the Telecoms Sector in Algeria

. Boudiaf Ilyes, . Chorfi Moncef

الملخص


We aim through this study mainly to measure the relationship between the RBV and competitive advantage through its components. We have followed an induction and experimental approach. Where we have developed a model that shows the relationship between the variables (Organization resources and competitive advantage). In this study, we depended on basic resources in the soft power era and the dominant of intangible resources versus material resources, such as human capital, organizational capital, technological capital, relationships and the reputation of the organization. This study was conducted on a sample of 149 individuals from 32 telecom commercial agencies in Algeria, where the main results of this study showed the existence of a (strong - positive) correlation and effectiveness of RBV and the competitive advantage.

Key words-

 Resources based view, Tangible resources, Intangible resources, Competitive advantage, Telecom sector.


المراجع


Al-alak, B. A., & Tarabieh, S. (2011). Gaining competitive advantage and organizational performance through customer orientation, innovation differentiation and market differentiation. International Journal of Economics and Management Sciences, 1.

Black, S. E., & Lynch, L. (2005). Measuring Organizational Capital in the New Economy, IZA Discussion Paper., 1524.

Bratiæ, D. (2011). Achieving a Competitive Advantage by SCM. IBIMA Business Review.

Bulankulama, S., & Khatibi, A. (2014). A Theoretical Approach to the Competitive Advantage Moderating Effects of Strategies: Innovation and IT. International Journal of Science and Research, 3(6).

Fernandez, E., Montes, J. M., & Vazquez, C. J. (2000). Typology and strategic analysis of intangible resources A resource-based approach. (20), pp. 81-92.

Florida, R., & Kenney, M. (1988). venture capital and high technology. Joumal of Business Venturing .

Gan, K., & Saleh, Z. (2008). Intellectual Capital and CorporatePerformance of Technology-IntensiveCompanies: Malaysia Evidence. Asian Journal of Business and Accounting, 1(1), pp. 113-130.

Ichrakie, F. (2013). Intangible Resources And Organisational Success a Resource-Based Study. The International Journal Of Management, 2(3).

Khatibi, B., & Herath, A. (2014). Utilization of social media in an organization and competitive advantages development of a conceptual framework. International Journal of Economics, Commerce and Management, 2(3).

King, W. (2009). Knowledge Management and Organizational Learning. Annals of Information Systems, 3(4).

Lópeza, J. E., Salazarb, E. A., Castroc, G. M., & Sáezd, P. (2003). Organizational capital as competitive advantage of the firm academic track (k).

Ludewig, O., & Sadowski, D. (2009). Measuring Organizational Capital, SBR 61. pp. 393-412.

Monsur, S. M., & Yoshi, T. (2012). Improvement of firm performance by achieving competitive advantage through vertical integration in the apparel industry of Bangladesh. Asian Economic and Financial Review, 2(6), pp. 687-712.

Nash, D., Armstrong, D., & Robertson, M. (2013). Customer Experience 2.0: How Data, Technology, and Advanced Analytics are taking an Integrated, Seamless Customer Experience to the Next Frontier. Journal of integrated marketing communications(37).

Ndubisi, N. O. (2007). Relationship marketing and customer loyalty. Marketing Intelligence & Planning, 25(1), pp. 98-106 .

Perrini, F., & Vurro, C. (2010). Corporate Sustainability: Intangible Assets Accumulation and Competitive Advantage. , SYMPHONYA Emerging Issues in Management(2).

Qwaider, W. Q. (2011). Integrated of Knowledge Management and E- Learning System. International Journal of Hybrid Information Technology, 4(4).

Rahnama, A. (2012). Evaluation of Relationship Marketing Dimension Effect on Degree of Customer's Loyalty of Insurance Industry in Iran. Journal of Basic and Applied Scientific Research, 2(2), pp. 1842-1848.

Rašula, J., Vukšić, V. B., & Štemberger, M. I. (2012). The Impact of Knowledge Management on Organisational Performance. Economic and Business Review, 14(2), pp. 147-168.

Reguia, C. (2014). Product innovation and the competitive advantage. European Scientific Journal June, 1.

Roman, F., & Jana, B. (2012). The Valuation of Organizational Capital. Journal of Competitiveness, 4(4), pp. 123-132. doi:10.7441/joc.2012.04.09

Turner, J. R., Zimmerman, T., & Allen, J. (2012). Teams as a Process for Knowledge Management. Journal of Knowledge Management, 16(6).

Vahid, M. M. (2013). Evaluation of the relationship between competitive advantage and export performance (Case study: Iranian firms exporting biotech products). European Journal of Experimen, 3.

Varadarajan, R., DeFanti, M., Busch, P., & Portfolio, B. (2006). Corporate Image, and Reputation: Managing Brand Deletions. Journal of the Academy of Marketing Science.

Villalonga, B. (2004). Intangible resources, Tobin’s q, and sustainability of performance differences. Journal of Economic Behavior & Organization, 54, pp. 205-230.

Ward, P. T., Bickford, D., & Leong , G. (1996). Configurations of Manufacturing Strategy, Business Strategy, Environment and Structure. Journal of Management, 22(4), pp. 597-626.

Wu, M. (2013). Towards a Stakeholder Perspective on Competitive Advantage. International Journal of Business and Management, 4.


المراجع العائدة

  • لا توجد روابط عائدة حالياً.




جميع الحقوق محفوظة 2008 © مجلة الواحات للبحوث والدراسات
P-ISSN: 1112-7163
جامعة غرداية - الجزائر